In my recent podcast we chatted about Linkbait. Linkbait is simply the act of writing a headline for a blog entry or page that will generate a very high click rate and then publicizing that page. If you’re not sure how to write great headlines, start with this page of 10 Sure-Fire headline formulas that work.
If you’re writing great headlines for your blog entries and are looking for places to publicize them, check out socialposter.com. It’s a bookmarklet you drag onto your browser bar. Then you go to the page you want to promote, drag your mouse to select the text on the page you want to use as the summary, and then click the bookmarklet. It lets you easily cross-post to these websites: