That makes me think that Facebook will never be able to push their ads as hard as Google does. There are some searches these days where all the organic results fall below the fold! That may seem insane, but it must drive tons of Google’s users to click through their ads. If Facebook ever put their ads front and centre their users would riot.

Google will be top of the ad pile for quite a while

1. Its important to note that comparison is between the .com domains only. A lot of google traffic goes to other .xyz domains but I believe that the same is not true for FB. Also google’s other properties like gmail etc are not included.

2. I suspect a lot of FB hits are “automated” — e.g. people playing mafia wars, etc have found ways to automatically send clicks to FB. So a real human isnt visiting the FB pages.

Facebook is myspace from 3 years ago. What is the next site?

Perhaps that makes Facebook Connect or the distributed part of FB’s business much more important. Facebook.com becomes the place the targeting data is captured and the distributed network of FBConnect sites becomes the place it’s monetized.

Facebook needs to provide partner sites who’s users have monetizable intent with the targeting data and tools they need to satisfy that intent.

Google is the place where people start their foray into the web. One of things people do on the web is look for things to buy. Showing them ads in that context is effective, as their actually relevant.

Facebook, not so much. People are on Facebook to connect with their people, not to search the web for things to purchase. They’re just not in the buying frame of mind.

So I think that while the raw traffics numbers are impressive (and they are), Facebook is going to have a harder time emulating Google’s printing press than the picture you paint here.