SEO: Don’t use private registration

This one is short and sweet. A new domain recently wasn’t getting any SEO traffic after 2 months. As soon as the registration was made non-private i.e. we removed the domainsByProxy mask on who owns the domain, it started getting traffic and has been growing ever since.

Correlation does not equal causation, but it does give me pause.

While ICANN has made it clear that the whois database has one purpose only, Google publicly stated they became a registrar to “increase the quality of our search results“.


13 thoughts on “SEO: Don’t use private registration

  1. Hi There! Would you mind letting me see what platform and template you happen to be using?
    I know it’s a little selfvish bbut this look is PRECISELY
    what I’ve beeen searching for!

  2. I’m curious to find out what blog platform you have been working with?
    I’m having some small security problems with my latest site and I’d like to find something
    more safe. Do you have any suggestions?

  3. Mark,

    That is exactly the idea. I will two duplicate WordPress templates on extremely similar domains. Once I finish I will report back :)

  4. Tim: Awesome idea. Blog about your results when you’re done – I’d love to see the effect. To make the test valid you could use a random content generator with the same vocabulary, and backlinks from identical sources with the same link text and link page position on each source. I’d also focus on making sure stuff in H1/H2/bold tags etc is very similar if not identical. You can probably make all headings identical without incurring a dup content penalty.

  5. I have a new website, less than two months old, with a private registration. It’s doing great in Google rankings and getting more and more search traffic everyday. However, it’s not competing for super highly competitive terms. But the private registration is not hampering it at all.

    I would look somewhere else. Or maybe DomainsByProxy is the problem.

  6. Hi John. In general I don’t post any data that identifies site specifics. It’s similar to the policy you’ll find on or other great SEO/SEM/Viral/Affiliate/Ad/Marketing forums.

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