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Category Archives: Marketing

Have me at Hello – Site Home Page Comparison

Monday, November 2, 2009

Derek Perez posted a great site comparison comparing Earth Class Mail vs Zumbox. Unfortunately ECM comes off second best. But I have to say I absolutely love Zumbox’s home page. I’m sure the video actor and production cost a fortune, but I’m guessing they’re getting some serious ROI from it. The first time I saw [...]

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More great headlines that get traffic

Saturday, July 28, 2007

My bro (in the literal sense) Nick is on the home page of Reddit this morning with an article about the chopper crash yesterday. As always, it’s all in the headline:
Can you Believe they are Charging the Fugitive Driver for the Deaths in the Press Chopper Crash?

Writing headlines of pure genius like this is going [...]

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Brand Authority and the Milgram Experiment

Friday, July 20, 2007

I had a great chat with Tony Wright yesterday evening over a few drinks. Tony has a degree in psychology and is a fellow entrepreneur and we got chatting about the Milgram Experiment and its applicability to branding. Here’s a video summary:
The experiment found that few people have the resources needed to resist authority, even [...]

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