Posted by mark.
Results > Posts Filed Under > Marketing
Nov
2
Posted by mark.
Derek Perez posted a great site comparison comparing Earth Class Mail vs Zumbox. Unfortunately ECM comes off second best. But I have to say I absolutely love Zumbox’s home page. I’m sure the video actor and production cost a fortune, but I’m guessing they’re getting some serious ROI from it. The first time I saw this integrated video pitch was on brand guru Martin Lindstrom’s website, the author of Buyology. He’s changed the site around a little but he’s still …
Jul
28
Posted by mark.
My bro (in the literal sense) Nick is on the home page of Reddit this morning with an article about the chopper crash yesterday. As always, it’s all in the headline:
Can you Believe they are Charging the Fugitive Driver for the Deaths in the Press Chopper Crash?
Writing headlines of pure genius like this is going to rapidly become a very desirable skill.
Jul
20
Posted by mark.
I had a great chat with Tony Wright yesterday evening over a few drinks. Tony has a degree in psychology and is a fellow entrepreneur and we got chatting about the Milgram Experiment and its applicability to branding. Here’s a video summary:
The experiment found that few people have the resources needed to resist authority, even when the authority figure is telling them to do something in violent opposition to their moral judgment.
Brands carry a level of authority. Take a startup …