One side effect of the so called “budget criss” is that everyone who never heard of congressman John Boehner, speaker of the house of representatives and representative of Ohio’s 8th congressional district, has now heard of him.

Here’s Google trends showing the rise of Boehner:

The longer this spectacle continues, the more famous Boehner and everyone else involved in the process becomes. One wonders if this is self promotion at the cost of massive market uncertainty.

It’s hard to believe that Boehner and everyone else in the process doesn’t dream of a scenario where they get maximum publicity until the very last moment and then pull a “solution to this criss” out of the bag on 11:59pm on August 1st.

I doubt he’s crying now.