SEO: Don't use private registration

This one is short and sweet. A new domain recently wasn’t getting any SEO traffic after 2 months. As soon as the registration was made non-private i.e. we removed the domainsByProxy mask on who owns the domain, it started getting traffic and has been growing ever since.

Correlation does not equal causation, but it does give me pause.

While ICANN has made it clear that the whois database has one purpose only, Google publicly stated they became a registrar to “increase the quality of our search results“.