Someone emailed me this morning and in his email sig he has a derivative of what was supposedly an ad by Ernest Shackleton for his 1908 Nimrod Antarctic expedition:

I was intrigued, did a little googling and discovered that the ad seems to be a fake and the first published appearance of the “Men wanted for hazardous journey” ad is in a 1948 book by Julian Watkins “The 100 Greatest Advertisements” – published 40 years after the actual expedition.

Funny how this surfaced recently and Watkins never caught any flak for it in 1948. I’m curious what other literary murder authors got away with back then before information was set free.