This little guy quietly spun this masterpiece while I was snoozing on the couch below him last night – and he got me thinking about The Web and what the word really means these days. Perhaps I’ve been in the entrepreneurial game for too long now, but it’s beginning to mean:

• Design
• User interfaces
• SEO
• SEM
• Traffic
• Competitive analysis
• Bounce rates,
• Return rates,
• Content optimization
• etc…etc…

…when it really means one thing:

COMMUNICATION

Whether it’s buyers communicating with sellers or mining the worlds collective knowledge via search or blog trackbacks or inline comments – it’s all just new ways for us all to communicate. Communication is the web’s raison d’être. It’s really that simple.