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Negotiating your aquisition

Just a tiny bit of wisdom I picked up along the way. As always, I am not a lawyer and this is not legal advice.

If you’re selling your business, you’re going to be handed an M&A agreement. That agreement is probably going to have something like 15 pages of representations and warranties – things that you claim are true about your business. At the end of the reps and warranties, there’s going to be a penalty section. The penalty section defines what happens to you if any of the reps and warranties are found to be incorrect or if a lawsuit arises out of something that occurred before the sale of your business.

You may hire an M&A attorney. Said attorney may tell you that it’s going to take 3 weeks and many billable hours to go through the reps and warranties with a fine tooth comb. You may find yourself unwilling to pay for said attorney’s private jet, in which case I strongly recommend focusing on the penalties at the end of the reps and warranties. The more the penalties are reduced, the less the reps and warranties matter.

It’s a great indication if you find yourself on the same side of the table as your acquirer arguing with the lawyers because you’re both so excited to see the deal happen. If you don’t have that experience, then think twice about what you’re getting into.

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My name is Mark Maunder. I've been blogging since around 2003 when I started on Movable Type and ended up on WordPress which is what I use to publish today. With my wife Kerry, I'm the co-founder of Wordfence which protects over 5 million WordPress sites from hackers and is run by a talented team of 36 people. I'm an instrument rated pilot and I fly a Cessna 206 along with a 1964 Cessna 172 in the Pacific Northwest and Colorado. I'm originally from Cape Town, South Africa but live in the US these days. I code in a bunch of languages and am quite excited about our emerging AI overlords and how they're going to be putting us to work for them.