MarkMaunder dot com

Can you build a Big Business on Apple's App Store?

A good friend refers to the Apple App Store as the California Lottery. So I thought I’d do some rough numbers on how feasible it is to build a big software business creating apps for iPad and iPhone and selling them in Apple’s App Store. The Apple App Store will still own three quarters of […]

November 13, 2011 | Apple, Economics, Startups | 2 comments

Are you building an R&D lab or a business

Take Twitter in a parallel universe. The team builds a great useful and viral product. They start growing like crazy and hit their first million members. The growth machine keeps pumping and everyone is watching the hot Alexa and Compete graphs cranking away. They start getting their first acquisition offers. But the smart folks know […]

July 8, 2010 | Startups | No comments

Why we breathe

Hold your breath for a moment. In about 10 to 30 seconds you’ll be feeling a strong desire to take a breath. That’s not caused by lack of oxygen. It’s caused by excess carbon dioxide buildup in your blood. [Ok you can breathe again.] The trigger in mammals that causes us to want to take […]

November 11, 2009 | Startup Hacks, Startups | 1 comment

My name is Mark Maunder. I've been blogging since around 2003 when I started on Movable Type and ended up on WordPress which is what I use to publish today. With my wife Kerry, I'm the co-founder of Wordfence which protects over 5 million WordPress sites from hackers and is run by a talented team of 36 people. I'm an instrument rated pilot and I fly a Cessna 206 along with a 1964 Cessna 172 in the Pacific Northwest and Colorado. I'm originally from Cape Town, South Africa but live in the US these days. I code in a bunch of languages and am quite excited about our emerging AI overlords and how they're going to be putting us to work for them.