MarkMaunder dot com

World-wide city database and other (free) geospatial data

The National Geospatial Intelligence Agency is one of my favorite data sources – it’s also one of my favorite names for any government agency. The agency provides a database of world-wide features which I use as a data source for Geojoey.com’s landmark search feature (top right of the screen). These guys are selling the equivalent […]

July 20, 2007 | Code, Technology | 4 comments

Brand Authority and the Milgram Experiment

I had a great chat with Tony Wright yesterday evening over a few drinks. Tony has a degree in psychology and is a fellow entrepreneur and we got chatting about the Milgram Experiment and its applicability to branding. Here’s a video summary: The experiment found that few people have the resources needed to resist authority, […]

July 20, 2007 | Marketing, Startups | No comments

Hard Rock – music for MTB

Andy Sack doing 51 pushups inspired me to haul my MTB out of the closet and start cycling hills. If you’re into hard rock and need something to get your adrenal gland pumping, here’s my list: Godsmack – Running Blind The Exies Army of Anyone – Goodbye Shinedown – simple man Trivium – The Rising […]

July 19, 2007 | Music | No comments

Marketing team brainstorms Facebook app launch (vid)

Jobster’s CEO Jason Goldberg sent me this vid this morning of their marketing team brainstorming the launch of their new Facebook application. I’m curious what your thoughts are on the brainstorming process and the ideas they’re throwing around. Full disclosure: I worked for Jobster and left about 1 year ago. I also sold a previous […]

July 19, 2007 | Randomness, Startups | 1 comment

How to make the perfect cup of coffee

When I arrived in the US of A in 2003 I got into coffee in a big way. It took me a while to get it right. When I moved to Seattle from CA I discovered Peets coffee. They don’t keep any beans in-store for longer than 10 days so it’s incredibly fresh. You’ll notice […]

July 19, 2007 | Randomness | No comments

What it's like to be an entrepreneur

Dave Lu, CEO of FanPop.com was part of a panel at the Churchill club recently – a previous entry has the video. I loved an analogy he made: That the leap of faith you take as an entrepreneur is a lot like a scene from Indiana Jones. Here’s the scene: I love what he does […]

July 18, 2007 | Startups | No comments

The ULTIMATE guide to linkbaiting

TW sent me this piece of web marketing gold… The ULTIMATE guide to linkbaiting. Building blog content to get traffic from Digg, Reddit, delicious, etc.

July 18, 2007 | SEO | No comments

Facebook predicted to overtake MySpace

A friend in the UK sent me this. The number of searches for ‘facebook’ in the UK as just overtaken the number of searches for ‘myspace’. This has a history of being an excellent predictor and it’s showing that myspace is going to get beaten up by Facebook – at least in the UK market.

July 18, 2007 | Tech News | No comments

Markus Frind James Hong video panel/interview

I found this awesome vid on Guy Kawasaki’s blog. It’s a panel session with Markus Frind, Founder, PlentyofFish.com and James Hong, Co-Founder, HotorNot.com and a few others. Markus Frind is my personal hero and much of the reason I have an aversion to VC money. This is more than an hour long, so when you’re […]

July 18, 2007 | Startups | No comments

Shackleton's ad

Someone emailed me this morning and in his email sig he has a derivative of what was supposedly an ad by Ernest Shackleton for his 1908 Nimrod Antarctic expedition: I was intrigued, did a little googling and discovered that the ad seems to be a fake and the first published appearance of the “Men wanted […]

July 17, 2007 | Randomness | No comments

My name is Mark Maunder. I've been blogging since around 2003 when I started on Movable Type and ended up on WordPress which is what I use to publish today. With my wife Kerry, I'm the co-founder of Wordfence which protects over 5 million WordPress sites from hackers and is run by a talented team of 36 people. I'm an instrument rated pilot and I fly a Cessna 206 along with a 1964 Cessna 172 in the Pacific Northwest and Colorado. I'm originally from Cape Town, South Africa but live in the US these days. I code in a bunch of languages and am quite excited about our emerging AI overlords and how they're going to be putting us to work for them.